Open-source branding

Architecture for Humanity, the world's first and biggest humanitarian design organization, is making news for its development of an open-source architecture network, a way for architects to share, develop and license plans that can be used and modified anywhere in the world.

Maybe it's fitting, then, that the development of their new logo has an open-source feel. AfH asked designers around the world to submit logos. After publishing criteria for the logo, AfH asked interested designers to submit logos to a Flickr site, and more than 800 people did. Visitors to the site could vote on their favorites using the comments field (and it seems jurors also made selections), and now the original pool of entries is down to 12. By the end of January, they'll select the finalist and start using the new brand. While it's not quite open-source, it is brilliant: a cash-strapped NGO gets a slew of logo designs to choose from (for free), they generate publicity and plenty of goodwill, and underscore their brand identity as an open, collaborative, and community-focused organization.

[Cross-posted at Off-Center.]

1 comment:

Frank said...

Some one-source branding practices are good, some are very sad.