Wunderpants: Here at Eyeteeth, we've tracked the encroachment of products that leverage poor body image, from "vaginal rejuvenation" surgery to a new bra that simulates the herniated-waterballoon look of silicone breasts. Now, as Stay Free! points out, such leveraging is literal--aimed at the crotch region. New underwear for package-conscious men promises to give a lift, Wonderbra-style, to the male genitalia. "Guys who wear tighter pants are demanding undies with snugger cuts," writes Newsweek. "Plus, these supportive pouches build confidence—or at least that's how the lines are marketed."

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