Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
3.29.2007
2.09.2007
12.13.2006
Air Hijab.
Bahrain sprinter Raqaya al Ghasara won a gold medal at the 15th Asian Games on Monday. Aside from her 23.19-second 200-meter sprint, what's noteworthy about her performance was the full headscarf, or hajib, she wore. "Wearing traditional Muslim dress has encouraged me," she says. "It's not an obstacle - quite the opposite." Note, too, the Nike Swooshes adorning her full-body suit and hijab, suggesting that Muslim athletes are the latest to appear within the branding giant's aiming sight.Next up: branded burqas?
(Thanks, Stephan.)
Subscribe to:
Posts (Atom)
