8.02.2005

214 corporate commands.

Think different. Steal this album. Eat fresh. Just do it. Have it your way. Obey your thirst.

OK, already. Back off fer a second. All these corporate commands seem to say, as this sign for Blockbuster does: "Buy crap." The International Database of Corporate Commands catalogues the 214 (and counting) directives from companies who want your dough. Nice idea, and a resounding note (if we're lucky) to Madison Avenue marketers that the imperative tagline has to die.

(Via the MIT Laboratory for Branding Cultures, a fine organization that needs a shorter name.)

No comments: