Militarizing Marketing 2

For all of its merits, our military is not, and cannot be, a democratic institution. The administration, and often the Army itself, try constantly to obscure this fact, most recently under the Thoreauvian rubric 'An Army of One.' Surely this had to be one of the most disingenuous recruiting slogans that has ever been devised, for no army has ever been about promoting individualism but rather its exact opposite, bending the wills of many individuals into a single, blunt instrument of incredible violence.

Kevin Baker, "We’re in the Army Now: The G.O.P.’s plan to militarize our culture," Harper’s, October 2003