Sell your kid to Ruffles

If you had a baby this week and chose to name it Horton-- after potato-chip maker Ruffles' 1950s mascot "Baby Horton"--you could win $50,000. Only trouble is, little Horton won't be your baby, but Ruffles'. Read the fine print:

By accepting Award, Award Recipient agrees, and agrees to confirm in writing, that Sponsor shall have the right to use Award Recipient's and Baby's name, likeness, voice, and biographical information in any and all media now known or hereinafter developed without territorial, time or other use limitations for advertising and promotional purposes (except where prohibited). By accepting Award, Award Recipient further agrees, and agrees to confirm in writing, that Award Recipient and Baby (where possible) shall take part in media events designated by Sponsor on times and dates as reasonably requested by Sponsor.