I love my pet, but... Apparently you can sell anything with pictures of cute dogs and cats. A company called PetRefresh has come out with about the dumbest product ever--bottled water for pets. OK, it's not dumb--some pets could probably use vitamin-enriched H20--but it does seem a bit decadent. For $1.49 for a 20-ounce bottle your dog can drink water purified through a "special filtration process" that takes out the chemcials found in tap water but keeps in minerals your pet needs to stay healthy. Puh-lease. But apparently it's a cash cow. Several companies are doing the same thing, from K9 Water's chicken-flavored "Toilet Water" to PetRefresh fish-flavored water that, like all its products, begins fittingly with river water. (Via Stay Free!)

Ironic marketing: McDonald's, seeking to rebut critics who say their fatty food is contributing to an American obesity epidemic, has launched a new campaign promoting healthful activities. One commercial--running on TV--urges, "Maybe you should spend less time with your TV." (Curious: how come multibillion-dollar McDonald's can buy spots telling people to turn off the TV, but Adbusters can't do the same for TV Turnoff Week? Hmm.)

TV Turnoff gets literal: TV-Turnoff Week, April 25 through May 1, becomes less than symbolic this year through a partnership with TV-B-Gone, a tiny remote control that can turn off television sets anywhere, even in public spaces.