Brand America selling like the opposite of hotcakes: With all the anti-Americanism out there, it seemed like a good idea to hire a hotshot PR maven to "rebrand American foreign policy." But Charlotte Beers' campaign has been a flop ("The US can't be sold as a brand, like Cheerios,'' wrote the WSJ editorial board)--or perhaps glossy marketing materials aren't effective at whitewashing Bush's crappy policies. Maybe Beers--and Bush--failed, but the notion of "nation-branding" is pretty hot, as the Boston Globe reports. Full story here.

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