2.01.2006

"Contextual advertising gone bad."

A week before the sixty-first anniversary of the liberation of Auschwitz on January 27, the German newspaper Landeszeitung Lüneburg ran a story about a Sinti boy who was deported from Lüneburg to Auschwitz. In a case of "contextual advertising gone bad," the page also featured an unfortunate ad placement: one of Germany's biggest power company's ran an ad with the headline “E.ON provides today for the gas of tomorrow!” The newspaper issued an apology.

Via StayFree!.

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