Lenticular versus testicular.

Working in a marketing department, I get lots of catalogues for schwag you can put your logo on: keychains, lenticular prints, change purses, pencils, inflatable animals, deal-a-meal–style data charts, etc. But, as it's a marketing department in a contemporary art museum, nothing seems appropriate for our logotye. I mean, what giveaway tchotchke clearly says Cremaster? (For those not in the know, that's the name of artist Matthew Barney's five-film series; it's also the name of the muscle that raises and lowers the testes when air temperature changes).

Well, here's the closest. From BoingBoing, a giveaway item that's truly appropriate—painfully so—to the occasion: