8.11.2004

Peace Chuck: Converse's iconic Chuck Taylor sneakers are back, and among their new line announced yesterday is the Peace Chuck, designed by Yoko Ono to be distributed in 75 countries. One version will feature lyrics from John Lennon's "Imagine" and another will bear the word "Peace" written in 13 languages. The company is also making a 1946 Vintage Chuck Taylor -- a replica of the sneakers American GIs wore during boot camp in World War II. According to the Converse website, the shoes symbolize "a time of patriotic cooperation when an emerging American company and one of its legendary representatives, Chuck Taylor, the `Ambassador of Basketball,' stood beside the men and women of this country during a time of great need." (Although, let's not get too nostalgic for Converse--they're owned by Nike now.) Earlier: Adbusters' Kalle Lasn on the Black Spot sneaker, and a production update on the shoe. Plus: No Sweat Sneakers.

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