6.02.2004

i is for...
The new iPod ad campaign is ripe for jamming. From the iRaq subversions mentioned earlier to a new, more benign trend--interpreting what the "i" in iPod stands for: Impolite. Isolated. Insecure. Irrational. Idiotic. I'm less Interested in the commentary than in the lightning rod this campaign seems to be. Also: From the folks who created Black People Love Us and Fundrace comes a term that can explain the phenomenon: contagious media."

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