6.04.2010

BP's new ad campaign


As BP rolls out more ads about its efforts to clean up its oil spill in the Gulf of Mexico, parody ads abound, from Greenpeace's contest to a new spoof that likens the company logo to a certain bodily orifice. But after viewing The Big Picture's profoundly affecting images of oil-choked birds in the Gulf, I figured a more sober, minimal (and quite obvious) approach was in order.


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