To tout a new line of shoes, Adidas sponsors a guerrilla-gardening campaign and then -- apparently -- promotes it using billboards that the show floral shoes made out of plastic? While it smacks of greenwashing to me, Treehugger says that this spring, the company launched a line of shoes made from recycled and natural materials as well as a clothing from hemp and bamboo. My take: get your thrift-store Adidas and go make your own seed bombs. Adidas' video:
Paul Schmelzer is a writer and editor in Minneapolis. Formerly managing editor of Walker Reader(2011–2020), the Walker Art Center's digital magazine, he is cofounder of The Ostracon, an art writing site created through funds from the Andy Warhol Foundation for the Visual Arts and Creative Capital's Arts Writers Grant program; creator of Signifier, Signed; a former editor at Adbusters; and contributor to Artforum.com, Cabinet, Huffington Post, Hyperallergic, The Progressive, Raw Vision, Utne,and others.More >>
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