To tout a new line of shoes, Adidas sponsors a guerrilla-gardening campaign and then -- apparently -- promotes it using billboards that the show floral shoes made out of plastic? While it smacks of greenwashing to me, Treehugger says that this spring, the company launched a line of shoes made from recycled and natural materials as well as a clothing from hemp and bamboo. My take: get your thrift-store Adidas and go make your own seed bombs. Adidas' video:
Related: The Greenwashing Index; see how green "green" ads really are.