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While this is a different kind of animal than resource-intensive daily print news, publisher Rich Horton will still face some challenges: distro, paper costs, marketing, paying writers. Rift is fundraising now for the endeavor, and it's banking, in part at least, on the attention and resources its partners will bring to the table. That list so far includes Culturebully.com, the Walker Art Center/McKnight Foundation's mnartists.org, Howwastheshow.com, Minneapoliscast.com and Perfect Porridge.
In an email this morning, Horton says they're going back to print "because of the responses and impact. Really it will be a move to help promote the website -- which is backwards but exactly the way I like it."
He feels a real need for an independent newspaper in town: "City Pages, Vita.mn and The Onion, great if you want tons of advertisements, fake funny news stories and where to find the best Cocktail in the cities."
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