"You would have to be dead to be unaffected by Moore's movie," he writes, later saying that SiCKO leaves audiences "ashamed to be...a capitalist, and part of a 'me' society instead of a 'we' society."
He's also concerned that, as the "market leader," Blue Cross will be affected by this film:
As a health care industry educated viewer it is easy to pick out where Moore is cultivating misperceptions to further a political agenda, but you will also recognize that 80%+ of the audience will have their perceptions substantially affected. In demonstration of its impact, an informal discussion group ensued outside the theatre after the movie. While some people recognized how one-sided the presentation was, most were incredulous and "I didn't know they (the insurers) did that!" was a common exclamation followed by a discussion of the example.