Brilliant: Carbon footprint on product labels

The Independent (UK):

The Carbon Trust is launching a green equivalent to the Fairtrade label - a consumer label which details the carbon footprint of a product and a commitment by its producer to reduce it.

Several major brand products, including Walkers crisps (carbon footprint: 75g), Boots Organics shampoo (148g) and Innocent smoothies (294g), will test the use of the logo - a white arrow wrapped in a black letter C. Over time it is expected that many more will join, raising the prospect that products might be marketed on the basis that they have the lowest carbon footprint in their marketplace.

The first product to be stamped with the logo will be Walkers cheese and onion crisps - the company's best-selling flavour. The Carbon Trust has enabled the company to identify the footprint of the three competing products in its range - crisps, Quavers and Doritos - by tracing its production cycle from the potato and corn producers at the start to recycling consultants at the end.

As a result, Walkers has reduced the carbon footprint of the product by a third...
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