Ronald McHummer

In response to McDonald's plan to give away toy Hummers in Happy Meals, activists have set up a McDonald's sign generator: Ronald McHummer. Learn more about why this sends a bad message to kids--wars for oil, bad gas mileage, visual and atmospheric pollution--and then send a bad message to McDonald's.

As Alex at WorldChanging writes, "It's not quite there, as a campaign -- the brilliance of culture jamming lies in its transgression, while this just seems transgressive (really, you're being invited to leave snarky messages) -- still, it's nice to see activists being creative."