"Veejaying" is now a central form of local entertainment. But the art involves much more than translation. Part sports announcer, part street preacher, part comedian, a veejay must fill in cultural gaps and keep the audience engaged, which - for many veejays - often means taking considerable creative license.
The video jockey is an offshoot of the distinctly home-grown phenomenon of the video hall. Makeshift shacks commonly made of plywood and tin sheeting, they function as the main form of cinema for the Ugandan masses, most of whom cannot afford theater tickets or rentals of pirated DVDs.
Video halls mushroomed around the country in the mid-1980s, when a measure of relative peace and prosperity made copies of foreign movies more accessible. But since most of their patrons did not speak English well, owners brought in translators, who usually sat near the TV set, ideally with a microphone.
Pasta&Vinegar points out an interesting story on the rise of "veejaying"--live translation of foreign films--in Uganda:
at 7:57 AM