Culturejamming Chevy

Chevy tries out DIY, user-created virals with a site called Chevy Tahoe: The Apprentice where users can create their own TV spots for SUVs. Naturally, like the Bush-Cheney Sloganator before it, this is rich turf for culturejamming. As Worldchanging reports, the fun has already begun. But did Chevy anticiphttp://www.blogger.com/img/gl.link.gifate this, realizing that (as one WC commenter writes) "even the 'negative' ads would make the Tahoe more attractive to its target demographic"?