Given the halo and cross elements of the identity on this sign, I'm sure there's good intentions behind the name of this company. But, really, is Eternity the best name for a realty company?
Paul Schmelzer is managing editor of Walker Reader, the Walker Art Center's digital magazine; creator of Signifier, Signed; a former editor at Adbusters; and contributor to Artforum.com, Cabinet, Huffington Post, Hyperallergic, The Progressive, Raw Vision, Utne and others.More >>
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