Deep-phat fry: Having hired a firm to negotiate product-placement for Big Macs in hip-hop songs, McDonald's is now angling to sign on urban fashion designers Russell Simmons and P.Diddy, along with Tommy Hilfiger, Fubu, and others, to turn its employee uniforms into coveted street gear. AdAge reports that the potentially $80-million makeover is meant to "turn employees into walking brand billboards as they circulate among their peers." With more than 30,000 employees, McDonald's is the world's largest youth employer.

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