Wunderpants: Here at Eyeteeth, we've tracked the encroachment of products that leverage poor body image, from "vaginal rejuvenation" surgery to a new bra that simulates the herniated-waterballoon look of silicone breasts. Now, as Stay Free! points out, such leveraging is literal--aimed at the crotch region. New underwear for package-conscious men promises to give a lift, Wonderbra-style, to the male genitalia. "Guys who wear tighter pants are demanding undies with snugger cuts," writes Newsweek. "Plus, these supportive pouches build confidence—or at least that's how the lines are marketed."
at 5:06 PM