Is church branding kosher? Years ago as an advertising copywriter, I penned a line for a local Methodist Church to encourge Sunday attendance. "Invoke God's name here before you do it on the golf course," it read. So I knew churches advertised, but today many congregations are going a step further to full-blown branding. According to Brand Channel, there's even an agency dedicated to church branding, and it's guided by biblical principles, according to its founder, who cites 1 Corinthians 9: "I become all things to all people. When I'm with the Jews, I'll talk as a Jew. When I'm with the Gentiles, I'll talk as a Gentile." Read more here.

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