Antipreneurs: Never a dull moment at "The Journal of the Mental Environment" these days. Adbusters is suing Canadian TV to let them air previously rejected uncommercials that jab at Western consumption; their somewhat maligned "Plain" issue is about to hit newsstands; and their Blackspot sneakers--the antidote to Nike's high-brand/low-labor-rights shoes--are about to ship. Rob Walker, writing for Inc. magazine, offers one of the most interesting and nuanced looks at the unbranding movement Adbusters is pioneering.