Spirit of the games: In Greece, Samsung is distributing cards to Olympic torchbearers that read, "If approached by media, please remember the following message: 'I am honoured to have been given the opportunity by Samsung to be a torchbearer for the Samsung Athens 2004 Olympic Torch Relay.'" And: While we're in the realm of overt branding, Pringles has announced that it'll begin printing messages and images on its chips. Hasbro's Trivial Pursuit Junior will be the first featured item, with questions from the game printed on each reconstituted potato-related crisp.