Crest Frightening Expressions: Branding-induced seizures at a recent taping of the TV show The Apprentice. Egad:

Contestants had been recruited to sell a new toothpaste, Crest Whitening Expressions, in "Refreshing Vanilla Mint" flavor with scratch-and-sniff boxes. At least one of the teams ended up in Washington Square Park, where it hired a plump 51-year-old woman (apparently a street person) to haul the empty boxes back to the truck and bring the contestants new boxes for the munificent sum of $20.

As the woman worked, she was reported to mumble, "I have to do a good job for Crest." After about an hour, she had worked herself into a trance, and she started rolling on the ground chanting "Crest! Crest! Crest!" Finally, an off-duty EMT technician and another passerby helped the woman back to the Crest truck -- where she promply had a seizure and passed out across the front seats.

After being out for three minutes, the woman awoke, vomited, and then said, "Where's my money?"

It remains to be decided if this hunk of reality makes it into the final cut of this reality TV show.