Value-Added Cinema: On the day when so many people will be watching the Super Bowl just for the ads, this is a fitting find: a film to screen at the San Francisco Independent Film Festival (February 5–15) is constructed entirely from product placement shots: "Steve Seid, Video Curator for Pacific Film Archive and Peter Conheim of Negativland present a finely tuned montage of egregious product placement shots, drawing on 70 films—removing the gratuitous and unnecessary plots and leaving behind just the exhilarating core of consumerism."

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